America Needs You fights for economic mobility for low-income, first-generation college students. We do this through The Fellows program, our intensive two-year mentorship program; and FirstGenU, our career readiness e-learning courses designed specifically to bridge the gap between college access and career readiness.
Giving Tuesday is a global generosity movement that unleashes the power of radical generosity around the world. It was created in 2012 as a simple idea: a day that encourages people to do good. Over the past nine years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
Purpose of this Toolkit
Help us raise critical funds for ambitious, first-generation college students as part of our 2022 Giving Tuesday Campaign.
Share why you gave! Tag us at @AmericaNeedsYou and use #GivingTuesday when you post.
Copy and paste the suggested social media posts or develop your own customized posts to share our content.
Upload a photo to Instagram and caption it with one of the suggested captions. NOTE: Instagram does not support hyperlinks in captions. You must add a link into your Bio (Click “Edit Profile” to add a website URL). Then, direct your followers to the link by adding “Click the link in my bio to read all about it!” to your caption. Instagram Stories allow you to include your custom fundraising link!
When Giving Tuesday is November 29th, but you can start fundraising right now!
Hashtags Use existing hashtags about related topics to support more visibility: #GivingTuesday #AmericaNeedsYou, #firstgen #mentorshipmatters
Collateral
Click once, select the white arrow on the top right of the page, then click “download” to save the images below to your desktop or smartphone.
Postcard, Flyer, & QR Code
LinkedIn Banner
Social Media Posts:
Suggested Social Media Language
This #GivingTuesday, I’m raising funds for @americaneedsyou and every dollar counts! Support ambitious first-generation college students via my fundraiser: [add short link here]
As a first-generation college graduate, the work of @americaneedsyou is very personal for me. This #GivingTuesday, you can support ambitious first-gen students at give.classy.org/GiveANY2022
College is more than just academics and YOU can help ambitious first-generation college students prepare for their careers by supporting @americaneedsyou this #GivingTuesday at give.classy.org/GiveANY2022