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America Needs You Giving Tuesday 2023 Toolkit

America Needs You fights for economic mobility for low-income, first-generation college students. We do this through The Fellows program, our intensive two-year mentorship program; and FirstGenU, our career readiness e-learning courses designed specifically to bridge the gap between college access and career readiness.

Giving Tuesday is a global generosity movement that unleashes the power of radical generosity around the world. It was created in 2012 as a simple idea: a day that encourages people to do good. Over the past nine years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Purpose of this Toolkit

Help us raise critical funds for ambitious, first-generation college students as part of our 2023 Giving Tuesday Campaign.

How You Can Help

  • Create  your own fundraising page at give.classy.org/GTANY2023 OR on Facebook.
    • Kick things off by donating to your fundraiser.
    • Share why you gave! Tag us at @AmericaNeedsYou and use #GivingTuesday when you post.
  • Copy and paste the suggested social media posts or develop your own customized posts to share our content.
  • Upload a photo to Instagram and caption it with one of the suggested captions. NOTE: Instagram does not support hyperlinks in captions. You must add a link into your Bio (Click “Edit Profile” to add a website URL). Then, direct your followers to the link by adding “Click the link in my bio to read all about it!” to your caption. Instagram Stories allow you to include your custom fundraising link!

Giving Tuesday is November 28th, but you can start fundraising right now!


Click once, select the white arrow on the top right of the page, then click “download” to save the images below to your desktop or smartphone.

LinkedIn Banner

Facebook Event Graphic

Instagram & LinkedIn graphics

Suggested Social Media Language

  • This #GivingTuesday, I’m raising funds for @americaneedsyou and every dollar counts! Support ambitious first-generation college students via my fundraiser: [add short link here]
  • As a first-generation college graduate, the work of @americaneedsyou is very personal for me. This #GivingTuesday, you can support ambitious first-gen students at give.classy.org/GTANY2023
  • College is more than just academics and YOU can help ambitious first-generation college students prepare for their careers by supporting @americaneedsyou this #GivingTuesday at give.classy.org/GTANY2023



How to Set Up a Classy Fundraiser

How to Set Up a Facebook Fundraiser

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Our Fellows Program
Is Accepting Applications

for 2024