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America Needs You Student Recruitment Toolkit

America Needs You fights for economic mobility for low-income, first-generation college students. We do this through The Fellows program, our intensive two-year mentorship program; and FirstGenU, our career readiness e-learning courses designed specifically to bridge the gap between college access and career readiness.

Help us spread the word and connect ambitious students with opportunity today!

Purpose of this Toolkit

To introduce students and advocates to America Needs You and help recruit Fellows and FirstGenU participants via social media platforms such as Facebook, Twitter, and Instagram. It is crucial to provide first-generation college students with access to career readiness training and bridge the network gap to ensure the next generation of leaders reflects the true diversity of our country.

How You Can Help

  • Nominate a student.

  • Copy and paste the suggested social media posts or develop your own customized posts to share our content.

  • Tag us on social media, especially Instagram and LinkedIn.

  • Upload a photo to Instagram and caption it with one of the suggested captions. NOTE: Instagram does not support hyperlinks in captions. You must add a link into your Bio (Click “Edit Profile” to add a website URL). Then, direct your followers to the link by adding “Click the link in my bio to read all about it!” to your caption.

  • Share your story. Are you a Fellow Alum? Or a higher education professional who has seen ANY in action? Tell the world!

When
ANY recruits Fellows from September to April. 

Hashtags
Use existing hashtags about related topics to support more visibility: #AmericaNeedsYou, #firstgen #mentorshipmatters

Collateral

Click once, select the white arrow on the top right of the page, then click “download” to save the images below to your desktop or smartphone.

Flyers & Postcards
Share with friends, family, your Alma Mater – whoever needs to know about career development for first-generation college students! 

Instagram Posts:

LinkedIn Header:

Suggested Social Media Posts

  • Are you the first in your family to graduate from college? @AmericaNeedsYou helps you prepare for a successful career. Lear more at americaneedysou.org #firstgen #mentorship #careerdevelopment

  • Attention first-generation college students: @americaneedsyou wants to connect you with the knowledge, skills, and networks you need to succeed. Visit americaneedsyou.org to learn more & sign up today! #firstgen #mentorship #careerdevelopment

  • College is more than just academics. @americaneedsyou has developed a career readiness curriculum specifically for first-generation students, and you can join today! americaneedsyou.org #firstgen #mentorship #careerdevelopment 


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